Own brands and positioning
I create my own brands in different markets, defining their identity and positioning.
Entrepreneur, author and brand strategist
I create and lead my own brands and online businesses.
Across different markets, my work spans positioning and operations, bringing together digital products, websites, software, automation and artificial intelligence solutions.
I like to think about what a brand is before thinking about what it sells.
This means understanding people, what they value, what they identify with and what influences their choices.
This understanding guides what I build.
Digital products and businesses
I develop digital products and subscription software, defining what they offer and how they generate revenue.
Artificial intelligence and automation
I integrate artificial intelligence and automation into the websites, software and systems of my businesses.
Building businesses also means understanding people.
If brands reveal how people perceive value, human behavior reveals the patterns behind identity, choice and what we repeat. That investigation gave rise to the book You Do Not Exist.
“The mechanics of the universe you forgot.”Get the book
A brand, a business and a book may seem like creations of different kinds. To me, they all begin in the same place, with people.
There is no brand without identity, no business without people, and no transformation without looking within. Everything I do begins at the meeting point between who we are and what we put into the world.
About
I am Michele Silva, an entrepreneur, strategist and author.
I seek to understand how our experiences shape our choices and why we repeat certain patterns, even when we want to change.
As an entrepreneur, I also see these questions reflected in business, in the ideas we pursue, the risks we take and the limits we believe we have.